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These Documents Get Read 90% of the Time!
More than nine of 10 transactional documents are read by recipients, according to market research firm InfoTrends. Impressive open rates make them an ideal medium for delivering marketing messages. Savvy marketers are searching for ways to leverage detailed customer and transaction data and add value by delivering highly targeted offers and information to the right people at the right time. The key is relevance—and the right document composition software. Preprinted bill inserts that go into...
The Challenges of Highly Personalized Customer Communications
Study after study confirms that personalized marketing communications are more effective than generic messages. A study by global research firm Accenture, for example, found 91% of consumers are more likely to shop with brands that know them and provide relevant offers and recommendations1. The study also found consumers will share their data if it leads to engaging experiences and if they can trust brands to be transparent and responsible with private information. Yet, even as consumers crave...
Keep IT Out of Your Documents
Efficient document management has become a hallmark of a well-run enterprise. When businesses create documents meant for external audiences or internal consumption, they must do a good job of communicating and realizing the goals the business means to achieve. Until some time ago, organizations accepted that managing and monitoring this task was the responsibility of the IT department. It’s almost easy to see why. Digital document design requires impressive computer skills, high-level...
Outside Content for Your Documents? No Problem!
Many organizations are required to include pages of legal text and regulation notices as part of a set of documents they share with their customers. The content of these pages may be created outside the organization that is creating the messaging. The “home-created” documents include welcome packets, shipping documents, or loyalty cards. Attached documents created outside the organization include privacy notices, terms and conditions, and product safety warnings. Often, companies must recreate...
Take Me to Your (New) Leader
Change is a constant of corporate and business life. This is especially true of staff, who come and go with predictable regularity. Companies can easily manage the news of some staff changes in internal company memos. Other employee moves, such as leader changeovers or other crucial management replacements, can be very time critical. Often, high-ranking individuals have their names and signatures attached to sensitive and proprietary documents that commit companies to legal or financial...
Reclaim That White Space!
Printing and graphic arts professionals know that white space is power. It provides the freedom for graphical elements to communicate their message. White space directs the eye to text that will sway opinion and drive behavior. But an abundance of white space has the opposite effect. Photo and text elements appear lost in a sea of white. The key is balance and making the best use of white space. Blank areas have value. This is especially true for transactional documents. Promotional,...
Doing the Translation Tango
We live in an interconnected world and conduct business in a sprawling global economy. While English has become the international language of business, it’s not the language of consumers everywhere. The linguistic landscape is quite broad. If your company wants to succeed in doing business around the world, or among different communities closer to home, it’s important to reach consumers in their own language and acknowledge local cultural nuances. Communicating with consumers in local...
Returning to “Normal” — Not the Best Strategy
The pandemic has upended just about everything. We hear that so often, it’s almost become trite. It is, nevertheless, all too true. New rules of engagement have altered our work, entertainment, education, and family interactions. The impact on consumer behavior has been just as intense. Consumers’ values, perceptions, attitudes, and expectations have all changed. A recent study by research firm Accenture—spanning 25,000 consumers in 22 countries—makes this very clear. Half of respondents say...
Congrats on Your Merger – Now Go Change All Your Documents!
Mergers and acquisitions are based on the expectations of stronger market position, growth, and cost savings. But after the deals have been inked and signed, then begins the actual logistical work or forging two companies together: sales teams, personnel, offices, and so on. A component of this logistical exercise is document management. Each merging company has its own forms, labels, statements, logos, and other assorted templates and document elements. These items enable the company to...
Ode to a Document
Do you work in the document industry? Ever try to explain your job to friends and relatives outside the document business? It’s not easy. Most people don’t understand what it takes to produce and deliver the documents they rely upon to do business and correspond. But they asked what you do, and so you patiently explain. After they finally grasp a general idea about your profession, many of your acquaintances will make a comment about how the world is going all digital and isn’t it too bad...
- Company Values Matter
- September 2023 Newsletter
- August 2023 Newsletter
- We Need it Yesterday
- July 2023 Newsletter
- Who Will Do the Work?
- Your Documents – Is it CCM or CXM?
- June 2023 Newsletter
- How to Lower the Environmental Impact of Business Documents
- May 2023 Newsletter
- If You Can’t Get the Paper, Use What You’ve Got!
- April 2023 Newsletter
- Keeping up with Eclipse Corporation in 2023
- Recycle, Reduce and Reuse: The Rs of Form Migration
- March 2023 Newsletter
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