Make it Personal
It seems like everyone is talking about customer experience these days… and for good reason. A two percent improvement in the retention of your existing customers can reduce operating expenses by as much as 10 percent. A five percent reduction in the customer defection rate can increase profits by as much as 95 percent. Clearly, retaining customers can pay, but how do you do it?
One way is to personalize customer communications by customizing bills, statements and customer-facing documents with customized and targeted messages. Such messages often appeal to existing customers by offering additional products and services. These one-to-one documents capitalize on the knowledge you have collected about your customers. Utilizing personalized marketing content, you can transform boring, old-school customer communications into beneficial marketing tools.
Problems of Personalization
The cost and complexity of personalizing legacy documents is often a barrier for many companies. Most of the existing solutions have been developed for large organizations with enterprise-sized budgets and dedicated development teams. Until recently, getting personal with your customer communications required a great deal of time and money. Developing the required system functionality and data agility that would be required is something that is simply beyond the skills and resources of most companies.
Conquer the Complexities
That’s where Eclipse comes in; you don’t need the complexity of a full-scale personalized business intelligence solution to make the most of your customer communications. You can make your bills and statements much more powerful with up-selling and cross-selling tools. By segmenting and targeting your communications based on individual customer data, you get the most bang for your buck. Now, any company can leverage common pieces of information such as customer age, location and demographic, account type, or document type to customize communication.
Targeting Results
With DocOrigin’s Customer Communications Center, your company can take advantage of your existing customer data to target promotions to matching characteristics. For example, send retirement planning information to customers aged 45 and 60. You’ll see more beneficial results from such targeted promotion than if you were to include the same message in a young adult’s monthly statement. Thoughtfully controlling the message that each customer sees is a hugely valuable step toward making the most of your customer communications.
Moving Forward
Are you ready to take advantage of targeted customer communications, without the complexity? Check out our Customer Communications Center for more information. Contact us today to learn more about how DocOrigin can help you make it happen.