Healthcare Reform and the Impact to Member Correspondence

Healthcare is an extremely complex and highly critical issue in America today. Just recently, the House voted to dismantle the pillars of the Affordable Care Act, otherwise known as Obamacare, and make sweeping changes to the nation’s healthcare system. The bill continues to be met with a great deal of argument and deliberation between conservative and moderate Republicans as well as Democrats. No matter which side of the ideological debate you are on, one thing is clear: the business of health insurance will continue to change dramatically.

The Impact on Healthcare Correspondence

The full impact of healthcare reform on insurance providers is not clear. There is much uncertainty and confusion, but we can be sure that the process to create and produce member correspondence will be greatly impacted. The volume of communications will rise sharply as insurers work to respond to the many market changes. Evolving and uncertain correspondence requirements will become increasingly demanding as plan structures evolve and insurers initiate new systems, products and processes in order to appropriately comply with any new legislative changes. The pressure for cost containment will be intense as insurers react, often rapidly and without a great deal of clarity, to the new changes in legislation and the market place.

So how are you going to steer your massive healthcare system and meet the presentation needs of your customers, while also maintaining compliance and regulatory requirements?

Document Agility

Companies can respond to these implications in two ways: with great efficiency or with great inefficiency. Many health insurance organizations will struggle to respond due in large part to the current state of their member correspondence systems. Making even the smallest change on a member statement, for example, can take weeks or months. What is needed is greater “document agility.” Companies that continue to use legacy computing systems that are siloed within arcane IT departments will find it difficult, if not impossible, to appropriately respond to the new legislative requirements. Business units that are un-empowered, or who must rely on makeshift homegrown approaches, will quickly fall behind. Overly complex systems that fail to support the rapidly evolving needs to retool will be an Achilles heel for even the most sophisticated enterprise.

New Tools, New Abilities

There is good news for health insurers. Our flagship solution, DocOrigin, was built from the ground up to enable member services, marketing specialists and IT departments to work together to create member correspondence that is agile, dynamic and cost-effective. You can easily add customized content, relevant messaging and coordinate campaigns across multiple documents, accounts and lines of business. With a common and easy to use platform like DocOrigin you’ll save money, increase effectiveness and enable your organization to navigate the uncertain waters of healthcare reform. Contact us today to learn more.