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Utility billing systems

Targeting Your Communications without the Complexity

There is a lot of buzz about “Transpromo” these days – the concept of customizing bills and statements with personalized and targeted messages aimed at attracting existing customers with additional products and services. Experts extol the virtues of one-to-one documents that capitalize on the knowledge collected about customers. The idea is that by including personalized

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Transactional Marketing – Keep It Simple

Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction while often clouding the landscape instead. We prefer to keep things simple with this straightforward philosophy: Whenever you communicate with your customers, you have a

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Transactional Marketing – Make the Most of Each Customer “Appointment”

Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction while often clouding the landscape instead. We prefer to this straightforward philosophy: Whenever you communicate with your customers you have a unique opportunity to expand

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Five Tips for Building Lasting Customer Relationships

The concept of “Relationship Marketing” is a powerful way to build lasting relationships with your customers. Unlike many marketing strategies that focus almost entirely on the sale, relationship marketing is a philosophy that is focused on building long-term customer relationships.…

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Document Agility is Critical for Health Insurers

By Kevin Craine It’s hard to believe that it was more than four years ago that President Obama finally signed the Patient Protection and Affordability Act (H.R. 3590) – also known as “Obamacare.” While pundits on the right and left continue to argue the potential implications, one thing is clear: the business of health insurance has changed

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BMS Direct Replaces System 1032 with DocOrigin

For more than 20 years we’ve been working with market leaders from a variety of industries. We’re proud of our partnerships with organizations in financial services, government, healthcare, manufacturing and more. Today we are happy to announce yet another fantastic partnership, this time with BMS Direct, a leading provider of billing, statement and invoice processing

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Common Correspondence and Customer Loyalty

Companies spend millions to attract new customers. After all, every company must continually gain new customers and expand market share. But gaining new customers is only part of the equation for long-term success; organizations must also retain repeat customers in order to survive. As a result, more and more companies are focusing their attention on

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Retaining Customers with Everyday Documents

Much of the focus in marketing these days centers on the act of acquiring new customers. Certainly, any business must continually capture new customers in order to sustain growth and survive. But it costs a lot to attract and land a new customer – in fact, six to seven times more than it does to

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Everyday Documents Do the Most

Consumers are bombarded with an overwhelming amount of marketing content. Between television, radio, the web, social media, and more, experts tell us that we’re hit with over 5,000 marketing messages each and every day. And in our over-saturated, media-intense world, only select few ever rise above the din of competitive content to grab our attention.

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