Doing the Translation Tango

Communicating with customers in their local languages can be an important component of the customer experience. Besides building trust, credibility, and loyalty, local-language documents can reduce confusion and clarity, leading to fewer calls to customer service or frustration with culturally insensitive organization.

But maintaining a large library of documents in multiple languages is a logistical nightmare. Mistakes and omissions can happen with the translations.

A less-risky approach and one that is more efficient, is one that uses a master document strategy. It’s a way to treat languages as variable information.

Read more about how you can handle multi-language documents

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