Two of our favorite industry events…
In This Issue:
- Upcoming Events
- Customer Communications Predictions 2020
Xplor20 – The Customer Communications Conference will take place at the TradeWinds Island Grand Resort in St. Pete Beach, Florida from April 14 through 16, 2020. Anyone involved in the design, creation, production and distribution of digital documents or customer communications will want to be in attendance!
The conference program features several areas of focus, including Compliance, Customer Experience, Data, and Technology, each with a unique blend of general and breakout sessions that address best practices and processes driving the CCM industry.
Be sure to stop by Booth 7 and see how DocOrigin and Business Communications Center™ can boost your documents and communications!
Collaborate 20 – Taking place in Las Vegas, Nevada at Mandalay Bay Resort and Casino again this year from April 19-23.
Created by users for users, COLLABORATE 20 brings IT strategists, users and developers together with Oracle teams and vendor experts to share inspiration, insights and solutions.
COLLABORATE 20, featuring Quest education, offers sessions and networking opportunities for users of the following products:
Don’t forget to come by and see us at Booth 114! Don’t miss out on any of our great giveaways!
Stay tuned for more details, but be sure to head over and register to join us there!
Customer Communications Predictions for 2020
We like a good industry trend prediction piece to get us thinking ahead and about best practices, but we can really appreciate Adrian Swinscoe’s approach to the task, outlined in his article, 7 Customer Experience Related Predictions for 2020, and published in Forbes.
Swinscoe says he is not a big fan of prediction pieces, because he believes that it leads people to look more into the future instead of focusing on the present. However, he highlights some published predictions that he said he found meaningful, and it had us paying attention for sure.
In the article, Swinscoe organizes stand-out predictions into categories that make sense, and then provides a comment for each. The trends we found particularly interesting and relative to us were in the categories of Customer Retention and Channels. It is evident that he really chose carefully, and they are all worth a read.
Here they are:
Nick Mehta, CEO of Gainsight, “‘Customer-oriented’ companies will succeed those that are sales- or product-oriented and competitor-obsessed. 2020 Unicorns will have high net retention rates and deeply passionate customers”.
Mark Smith, President of Kitewheel, predicts that “The proliferation of channels will enable powerful new means of personalization. Technology keeps adding new channels and capabilities for brands to capture customer data, improve customer experience, and measure customers’ journeys.
They really go hand in hand, don’t they? To be customer-oriented, a company really must focus on personalization, leading to improving the customer experience.
Be sure to check out how Business Communications Center™ can do just that for you!
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