Looking forward to 2018!
In This Issue:
- Conferences We’re Looking Forward to in 2018
- Guest Blog at The Imaging Channel
- Predictions for 2018
Mark your calendars for these upcoming conferences in 2018!
- PDF Day 2018 – January 29, 2018 – Washington, DC – This PDF Association event brings industry experts, vendors and managers together to discuss the importance and utility of the Portable Document Format, its various ISO standards, and the wide-ranging technologies available to government workflows.
- Collaborate 18 – April 22-26, 2018 – Las Vegas, Nevada – Technology and Applications Forum for the Oracle Community takes place April 22-26, 2018 at Mandalay Bay Resort & Casino. Hundreds of education sessions are focused on users and their success with Oracle solutions. Brilliant keynotes, interactive networking events and a knowledge-packed Exhibitor Showcase are all part of the COLLABORATE experience. Be sure to stop by our booth!
- Xploration 18 – April 17-19, 2018 – Orlando, Florida – Known as The Customer Communications Conference, the two-and-a-half day event brings together end-users, analysts, consultants, industry experts, and vendors who will share the latest best practices and trends in the customer communications industry.
Check out our Guest Blog at TheImagingChannel.com
We are exposed to forms and documents almost every day of our life, and to many of us they all look the same. Most of us think a form is a form or a document is a document. But the facts tell a different story. Judging a form software solution at a glance can be a huge mistake. Read More
2018 Predictions
- Increased Marketing Automation – We anticipate that marketing automation will be more important than ever before. By reducing manual labor associated with essential marketing functions, such as routine customer communications, email blasts and social media posts, marketing automation will help companies reclaim valuable time. Increased marketing automation also allows marketing teams to refocus their energy on bigger projects, as well as monitor campaign success and customer engagement more efficiently.
- Smarter Customer Relationship Management – Organizations will look to get more value out of the customer information they already have. As a result, data analytics and coordinated business communications will drive better results in CRM as well as increase business intelligence in general. Many techniques will leverage advanced machine learning and artificial intelligence to get more insight out of information, while legacy systems will be reexamined with an eye to increase customer retention and loyalty using routine customer correspondence.
- More Data Hacks and Cyber-Theft – As companies from all industries expand the ways in which they digitally engage with consumers, the result is the accumulation of huge amounts of personal data. And if a big enterprise like Equifax can be breached, the question becomes: is your data safe? Consider that the chances of being struck by lightning this year are about one in a million. Data security experts put the odds of your organization getting hacked this year as high as 1 in 4.
- Automated Enterprise Content Generation – Automated enterprise content generation will enter the mainstream next year. Indeed, according to Gartner, automated enterprise content will be around 20% of all business content by the end of 2018, and some analysts say that this seems like a conservative prediction. Language generation techniques are now capable of producing text that is indistinguishable from that written by a human. More importantly, recent advancements allow any business user to configure the software making content automation much easier to adopt, configure, and deploy.
- Trust will Shape Customer Experience – Trust in companies has dropped precipitously over the past 18 months. The reason for this is the fact that organizations often spend a lot of time, money and energy to capture a customer, but then do very little to foster and expand that relationship once that customer is on board. Nowhere is this more evident than in the contrast in spending on marketing, advertising and lead generation vs. the spending on loyalty programs, common business correspondence and upsell/cross sell promotions. Customers often feel that once they’ve been ‘captured’ they are overlooked, and that erodes brand trust as a result.
What are your predictions for 2018? Did we hit the mark or are there others you would add to the list? Don’t be shy. Contact us today and let us know what you think.
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