Blog

Insurance

Are Your Customers Loyal to your Brand?

Companies spend millions to attract new customers. After all, every company must continually gain new customers and expand market share. But gaining new customers is only part of the equation for long-term success; organizations must also retain repeat customers in order to survive. As a result, more and more companies are focusing their attention on

Read More

Make More from Your Best Customers

Much of the marketing focus these days is on acquiring new customers.  Every business must acquire new customers in order to survive. But did you know that it costs six to seven times more to land a new customer than it does to sell to existing one?  Getting new customers is important, but more and more

Read More

Overcome the Chatter of Competing Messages

It’s no secret that we live in a media-saturated world. Between television, radio, the Internet and social media, experts tell us that we’re hit with more than 5,000 marketing messages each and every day. As a result, most consumers simply tune out; ignoring the great majority of marketing messages competing for their attention. In our over-saturated,

Read More

Customer Loyalty Pays 

Did you know that the probability of selling to an existing customer is somewhere between 60 to 70 percent, whereas the probability of selling to a new prospect is only about five percent?  Indeed, studies show that it costs six to seven times more to sell to a new customer than it does to sell to an existing one. 

Read More

Welcome to the Next Generation of Document Generation

Pick any important business process and you can bet that the workflow depends on documents. No matter what market or industry, enterprise operations depend on efficient and effective document generation. But as technology evolves and business needs change, so must the systems that generate and manage enterprise documents.

Read More

The Power of Personalized Customer Communications  

Companies in all industries can achieve dramatic results by creating personalized, relevant and targeted customer communications. But reaching that goal is difficult when you depend on complex technology, cumbersome systems, and specialized expertise. That is why we developed DocOrigin, an innovative and intuitive software solution for designing and generating highly dynamic and personalized customer communications.

Read More

Customer Statements as Vital and Valuable Marketing Tools

The time has come to take a fresh look at customer statements as more vital and valuable marketing tools. Let’s face it, the days of boring, black and white customer statements are over. Advances in digital printing and innovations in data-driven personalization have changed the playing field by unlocking new tools and integrated approaches that

Read More

Statements Are a Secret Weapon for Marketing Success

For years, customer statements have been regarded as a back office burden. But today, organizations are recognizing that customer statements offer a unique opportunity to connect with customers in new and more profitable ways. Capturing the promotional power of statements requires a new mindset; one that embraces the tremendous opportunity statements provide to communicate, cross-sell

Read More

Make a Statement with Your Statements

Customer account statements are not often thought of as important tools for marketing, but they should be. Companies issue thousands of statements every month, and each one is a trusted appointment with every customer. Unlike most junk-mail, customer statements get noticed, they get read, and they rarely wind up in the recycle bin. Indeed, companies

Read More