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Transactional Marketing Made Simple

It’s trade show time again, and we often hear concepts like “Transpromo” and “Transactional” and “Relationship Marketing.” These buzz words all seem mysterious and out of reach. We prefer to

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Make the Most of Each Customer “Experience”

Marketing is full of concepts and acronyms. Notions like “Transpromo,” “Relationship Management,” and “Customer Experience,” all attempt to provide clear direction, while often clouding the landscape instead. We prefer this

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